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Wynn's $2.7 billion challenge

In a message dated 7/25/2005 12:11:06 PM Central Standard Time,
jackessiebabe@yahoo.com writes:

On the one hand, it was a brilliant move to make the electronic room key
double as a player's card, automatically enrolling guests in the hotel's
version of a frequent-flier program and using the same piece of plastic in an
intuitive way that begs the question of why nobody had thought of that before.

This has been done before, on Carnival Cruise Line.

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