Hey Rob, here are some more ideas for Wynn to increase the play on their VP inventory and to become the "Best VP on the Strip":
1. Increase the slot club cashback from .22% to .3% or higher, or offer a higher tier, or multipoint day(s).
The Venetian offers .2% base and .3% for Gold. MGM/Mirage properties are .33%. Coast is .3%. Get in the ballpark. Coast does 2x point days several times per month. MGM/Mirage offers 2x Holiday Points. Venetian 2x Grazie Gift Shop Points.
2. Offer better VP inventory above $1 level.
JOB at 99.54 is not a good play with only .22% cash back...how boring! How about also offering your new 99.96% Deuces game at $5/$10/$20/$25? Or, gods forbid, 10/7 Double Bonus (since its a "sure" winner for the casino with a 2% avg hold)?? Coast offered 99.73% "NSU" Deuces at all properties at high denominations until just recently; why not take over the lead?
3. Send Mailers to Locals
No better way to bring in the locals than a monthly mailer with coupons for food, cash, free play, or whatever.
Fellow VPFREE members, please chime in! Maybe Rob can use his influence for a Round 2.
John
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