PRESS RELEASE
Tropicana Las Vegas LAUNCHES NEW WEBSITE and "BReeze"
program for BOOKING on troplv.com
New Breeze Program Offers VIP Priority Check-In, Late
Check-Out, and More When Booked on TropLV.com
LAS VEGAS - November 2, 2010 - Tropicana Las Vegas is
changing everything, and most recently announced the launch
of its new website <http://www.troplv.com> www.troplv.com
along with a new value-added program for guests who book
directly through TropLV.com called Breeze.
The latest phase of the website enhances the online user
experience through clean design elements, easy-to-use
booking engines, social media integration, and seamless
compatibility with emerging technologies.
An additional feature of the site is Tropicana's all-new
Breeze program, the first of its kind for a Las Vegas Strip
hotel. By booking directly through TropLV.com, Breeze turns
guests into VIPs before they set foot on the newly
transformed Las Vegas Strip property. Guests booking
directly through TropLV.com will enjoy the following
benefits:
* Priority VIP check-in upon arrival * Late check-out
at 12pm * Complimentary assistance when booking dining and
shows
. Only a one-night deposit to hold the reservation
* A 48-hour cancellation policy * No reservation change
fees
"Tropicana Las Vegas makes booking rooms a breeze with our
easy-to-use website, TropLV.com," said Director of Marketing
& Innovation Brandie Feuer. "New trends and technologies
have created exciting ways to engage our guests. When
building the site, we took into consideration the growing
needs of today's global traveler. TropLV.com's new
architecture allows us to evolve and continually exceed
guest expectations."
New to TropLV.com is a complete social media network
integration that equips guests to share specific content
within their Facebook, Twitter and other social communities
for more exceptional, interactive trip planning. The site
also features exclusive video content, a blog, and
translation into five languages including French and
Spanish.
The new website also offers one-stop shopping for guests to
explore the resort's all-new, best-in-class rooms and
suites, restaurants and entertainment. Extensive image
galleries highlight part of Tropicana Las Vegas' $180
million Phase 1 transformation, entertainment events, dining
options, tropical pool, and beach club called Nikki Beach. A
dynamic calendar of events highlights upcoming entertainment
offerings.
Built in partnership with the San Francisco-based creative
team, Agency Orange, the site's new architecture represents
a departure from Flash-based technologies and allows for
increased visibility on a wide variety of mobile devices.
About Tropicana Las Vegas:
In the heart of the famed Las Vegas Strip, Tropicana Las
Vegas is redefining the expectations of today's global
travelers with a $180 million Phase 1 transformation
scheduled for substantial completion in December 2010. The
South Beach-inspired changes include all new, best-in-class
hotel rooms and suites, a new casino, 60,000 square feet of
flexible meeting, catering and exhibit hall space, more than
four acres of tropical pool area, new restaurants and bars,
a new poker room, and a state-of-the-art race and sports
book. Exceptional entertainment includes Brad Garrett's
Comedy Club and The Las Vegas Mob Experience, an interactive
entertainment experience opening December 2010.
In addition to this transformation, the world's largest
Nikki Beach will debut in spring 2011 making it the city's
hottest destination. Nikki Beach at Tropicana Las Vegas will
be the ultimate entertainment experience as the ultra
lounge, nightclub and Cafe Nikki flow into the four-acre
beach club.
The look and feel of the new Tropicana is vibrant and
exciting, filled with the casual and sultry rhythm of a hot
South Beach night. Tropicana Las Vegas is not affiliated
with any other Tropicana property or brand. For additional
information on events, amenities, or availability call
1-800-GO2-TROP or visit <http://www.troplv.com/>
www.troplv.com. Stay up-to-date on the latest Tropicana Las
Vegas happenings by finding us on Facebook (
<http://facebook.com/troplv> http://facebook.com/troplv) or
following along on Twitter ( <http://twitter.com/troplv>
http://twitter.com/troplv).