Here are some things that cost Harrah's money:
1. Eliminate any half-decent video poker.
Why - first- 9/6 Jacks or Better machines pay less than 100% even with
perfect play. Most video poker players don't play 100% perfectly! Video Poker
players bring their friends, relatives, significant others to your casinos.
These people play slots, table games, and even keno. If you take away any sort
of half-decent VP (like 98% paying 8/5 Bonus poker), then not only do you
lose the video poker player - you lose their friends and relatives who play
slots.
The VP people stop recommending your casino to friends, relatives,
co-workers, and even to complete strangers they meet at the airport, bus, and
elsewhere. Soon you are losing a lot of business.
Also some people who know how to play "good" VP also play slots, BJ, pai gow
poker, racetrack, and other games. I like to play VP and know how - but I
also play $5 "pinball" and other slot machines!! Most VP players are not Bob
Dancer type robots who play only 100%+ games with great precision. Most VP
players are ordinary people, trying to minimize losses - nothing more and are
overall losers - even when playing "good" VP at times. As ordinary people,
they play all sorts of games at times, even if they are knowledgeable about
VP. So when a casino takes out the "decent" but not fantastic VP, those
knowledgeable players go elsewhere -- where they play VP, but also where they play
slots, keno, horse betting, poker, etc!!! You lose their VP play (which is
at a very slight loss rate) and you also lose their non-VP play at much worse
games!
You also lose the VP player and their friends who are spending money in your
restaurants, shops, shows, etc!
If you want to protect your "bottom line" - here is how to do it. Put in
some, but not huge amounts of VP at levels under 100% but that are decent such
as 9/6 JB, NSU deuces, 8/5 Bonus. Make these machines multigame and
multidenominational. If you have machines that go from quarters to $1 - people tend
to lose and then start betting more and run into "gamblers ruin". Put Keno
and Double Double Bonus and other games on these machines as well. EVen
"good" players get tired of playing the same NSU games sometimes, and switch off
to DDB, and even keno! for a change. Also some keno players will sit on
these machines.
Alternate machines, so that you don't have a row of "good" machines. This
prevents any sort of teams from sitting down.
2. Don't market to locals.
Harrah's Vegas policies are stupid. I play a lot of $5 Reels - yes - I play
VP too, but I also like slot machines. I had heavy play at Harrah's
properties and heavy losses. Yet Harrah's refuses to send me promotions for Las
Vegas because I'm a "local." It doesn't matter how much I play (or lose!).
Weird. They would rather market to people living across the country than to
someone who could come every weekend. Result: I go to slot tournaments at
Aladdin, Venetian, Luxor, etc.
3. Have Overly tight slots.
I've been a consistent loser at Harrah's Vegas "reel" slots to the point at
which I won't play there any more. I've heard other people (tourists)
complaining when inside Harrah's. You don't hear this sort of consistent complaint
about slots in other strip casinos where you lose overall, but sometimes win.
People like to win once in awhile -- if they consistently don't - they go
elsewhere. I like to play $5 slots at Wynn and Venetian -- yes, overall I am
a loser, but occasionally I hit a top jackpot. So I play there now instead
of Harrah's.
4. Have bad hosts who don't know a lot.
It is annoying when you phone a host and they don't call you back. It is
annoying when they consistently can't answer questions and have to go to their
boss to get answers for you. Harrah's hosts generally are the worst I've
seen.
5. Don't provide RFB.
If I play at Las Vegas Hilton or Venetian, etc. I get full Room, Food,
Beverage plus cashback plus offers for slot tournaments - due to a combination of
playing $1 VP and $5 slots. At Harrah's I can't come in at RFB level. The
cashback is pitiful. Despite my 7Star level I can't get offers mailed to me
for Vegas because I live in Vegas. Result: More play at Venetian and other
places -- less play (right now zero play) at Harrahs Vegas.
The bottom line is that Las Vegas has a LOT of casinos. If your policies
annoy various groups of people, you are going to lose those players, plus their
friends and relatives. Your annoying policies will just help the other
casinos, because there are plenty of places to go.
Sometimes "what is costing us money" decisions can be penny-wise and pound
foolish!
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