Stevie,
Good post. very informative. Sales and Marketing is everything.
haaljo
--- In vpFREE_NewEngland@yahoogroups.com, "steviemcc1"
<steviemcc1@...> wrote:
It might help to remember that these extra bonuses they give out
from
time to time is coming not from VIP services, but from the
marketing
dept., which really should be called the test marketing dept. We
know the thrust of their normal comps come from avg. daily theo;
however, it's the job of a marketing dept. to find and establish
new
criteria that might prove to better the yield, and this is a
constant
ongoing process. They have hundreds of stats on us and part of
test
marketing is to isolate and test one factor at a time to see if it
shows significance. So it should be no surprise if your bonus,
birthday gift, gas card, gift card, etc. is occasionally out-of-
line
from a normal time period.
Remember only a couple years ago, they had no penny slots, and the
few nickel machines were hid in the deep dark corner of the Hall
of
the Lost Slot Player. The Sun had to add a few penny machines
when
the Woods started promoting them in their basement dungeon. All
of a
sudden, those penny machines became impossible to get onto and
most
people were betting $.40-$.80/play which was higher than a lot of
quarter players. Who would have thunk it? They undervalued that
people are really attracted to playing multiple lines and having
the
machine light up like a Xmas tree. Now you can a find penny slots
on
that monstrous Wheel of Fortune machine, that takes up the space
of a
···
small car dealership, minus a model turning over letters (whom I'm
expecting they will add once they complete the new addition.)