now thats a crock of u know what, guess customers told them we want u to make our old comp account disapear huh mtr is NOT about the customers just pure profit BOYCOTT BINIONS
haskd89052 <hask@cox.net> wrote:For what it's worth, here is Binion's response to my email regarding
lost comps.
Hask
···
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Dear Mr.. Deutsch,
I apologize for the explanation you received from Elmer, the
reasoning was lost in the translation to you.
I came to Binion's with Harrah's to reopen the property in March of
2004. The "Horseshoe" Club had no structure or direction and
customers were not rewarded evenly for their play. Harrah's did
change many things in regards to the club and one was the comping
structure which is based upon a customers theoretical win. The
points a customer earned during this period were adjusted. The
points earned during this period were an entitlement and redeemable
for cash, the "comp value" were a reward and the value shown in the
account was a guideline for Reps, Hosts and Managers to gage what
complimentary they could offer a customer. Harrah's chose
to "tighten" the machines and not do any aggressive marketing (cash
rewards, room offers, food offers, etc.) This way the could still
offer cash back and a comp value, comps were only issued to
customers whose play warranted it. As I stated before the
comp "account" was not an entitlement but a guide..
On March 10th when management changed there was much discussion
concerning the club and how Binion's could reward their customers.
The decision was made to talk to our customers find out what they
wanted in a club and to make a decision based upon the customers
input and good business sense. We held Focus Groups and as result
decided to fine tune the structure of Club Binion's.
The points you now earn are good for rooms, food, gift and logo
shop, etc., these comps are now an entitlement. MTR has
also "loosened" up the machines and we will have banks of 100%
payback machines. We will market aggressively offering our loyal
customers CASH rewards, special events that are special, multiple
points available to all Club Binion's Card holders. The Hosts and
Managers have the ability NOW to issue comps based upon play, even
if the customer hasn't earned the required points.
MTR is ALL about the customer and customer service but they also
have to keep the doors open and our team members working. I am sure
in time you will see that your membership in Club Binion's is worth
more than ever. The "comp value" can not be placed back on your
account, they are gone, but I am sure if you come in, play , see a
host and based upon your play, they will gladly accommodate you.
If you have any questions or need additional information please feel
free to contact ma at any time.
Thank you and good luck,
Margie Charnock
Marketing Manager
Binion's Gambling Hall and Hotel
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