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Primm Valley Casino Resorts' PRESS RELEASE

FOR IMMEDIATE RELEASE:

May 24, 2010

PRIMM VALLEY CASINO RESORTS' PLAYERS CLUB BOASTS EXPANDED
BENEFITS AND TIERED LEVELS OF PLAY

Primm, Nev. - Primm Valley Casino Resorts has rolled out its
latest and greatest players reward program which includes
expanded benefits for casino events, spa services, concerts,
exclusive free play offers, room offers and more.

Tiered play levels include:

Red: One to 499 points every six months

Member-only promotional offers and coupons, complimentary
birthday slot play, invitations to casino events and
tournaments and a 10 percent discount at the buffet, coffee
shop, Carolee Movie Theatre and all attractions.

Silver: 500 points every six months

Member-only promotional offers and coupons, complimentary
birthday slot play, invitations to casino events and
tournaments and a 20 percent discount at the buffet, coffee
shop, Carolee Movie Theatre, all attractions, Tony Roma's or
GP's Steakhouse, Primm Valley Golf Club, The Spa at Primm,
concerts in the Star of the Desert Arena (10,000 points per
concert/event ticket) and special room discounts.

Gold: 50,000 points every six months

Member-only promotional offers and coupons, complimentary
birthday slot play, invitations to casino events and
tournaments and a 30 percent discount at the buffet, coffee
shop, Carolee Movie Theatre, all attractions, Tony Roma's or
GP's Steakhouse, Primm Valley Golf Club, The Spa at Primm,
concerts in the Star of the Desert Arena (5,000 points per
concert/event ticket) and special room discounts.

Platinum: 125,000 points every six months

Member-only promotional offers and coupons, complimentary
birthday slot play, invitations to casino events and
tournaments and a 50 percent discount at the buffet, coffee
shop, Tony Roma's or GP's Steakhouse and standard rooms, two
complimentary movie passes per month to the Carolee Movie
Theatre, two all-day attraction passes per month, two free
rounds per month at Primm Valley Golf Club, two treatments
per month at The Spa at Primm, two tickets to a concert in
the Star of the Desert Arena and one complimentary suite per
month.

*Offers and rewards for Primm Valley Casino Resorts' Players
Club members are based on tracked casino play. All card tier
levels are determined by the number of base points
accumulated in a qualifying period. Video and reel slots
offer two points for each dollar wagered while machines with
a video poker game offer one point for each dollar wagered.

Guests can sign up for Primm Valley Casino Resorts' Players
Club for free. Based on level of play, benefits of Primm
Players Club may include complimentary gifts and discount
offers along with events, tournaments, concerts, theme
parties and more. For more information, call 1.888.FUN.STOP
or visit www.primmvalleyresorts.com.

Participants must be 21 years of age or older.

For the latest Primm Valley Casino Resort news, follow them on Facebook
<http://www.facebook.com/business/dashboard/%23/pages/Primm-Valley-Casino-Re sorts/79154864338>
and Twitter <http://twitter.com/Primmvalley>.

About Primm Valley Casino Resorts:

Primm Valley Casino Resorts, located 25 minutes south of Las
Vegas on Interstate 15 at the Southern Nevada/California
state line, includes Buffalo Bill's Resort & Casino, Primm
Valley Resort & Casino, and Whiskey Pete's Hotel & Casino.
The properties' amenities offer something for everyone
including 24-hour dining, The Spa at Primm, shopping at the
Las Vegas Premium Outlets and two championship golf courses
designed by Tom Fazio. With attractions for the whole
family, the Desperado Rollercoaster, Adventure Canyon Log
Flume, Video Game Arcade, Carolee Movie Theatre and Star of
the Desert Arena, a venue for the best live performances,
Primm Valley Casino Resorts offers entertainment and
recreation at an affordable price. For more information,
visit www.primmvalleyresorts.com
<http://www.primmvalleyresorts.com/> .

For More Information:

Kala Peterson / Melanie Shafer,
Kirvin Doak Communications: 702.737.3100
kpeterson@kirvindoak.com / mshafer@kirvindoak.com