FOR IMMEDIATE RELEASE
Eastside Cannery Casino & Hotel To Launch "Best On Boulder" Campaign
LAS VEGAS - February 19, 2009 - Cannery Casino Resorts today announced the
launch of its "Best On Boulder" advertising campaign beginning Friday,
February 20. Through a combination of television, print, radio and outdoor
ads, the campaign will highlight how Eastside Cannery Casino & Hotel offers
the "certified" best gaming, dining, entertainment and nightlife on the
Boulder Highway, featuring testimonies from notable Las Vegas journalists,
players and customers.
"Since Eastside Cannery opened its doors to the public last August, we are
confident that we have set a standard for casinos on Boulder Highway by
providing our customers with the best of everything - from the best odds and
cash back to the best hotel room for your money," said Sean Sullivan, vice
president and general manager of Eastside Cannery Casino & Hotel. "We
strongly believe we have the best gaming and amenities to offer here on
Boulder Highway and we intend to prove it."
The first set of advertisements will gear toward casino players promoting
the property´s video poker, players´ club, blackjack and craps as the
"Certified Best on Boulder." The advertisements will highlight some of the
property´s gaming promotions including the best video poker pay tables, 100X
odds on craps, liberal blackjack rules with aggressive limits and more cash
back for its C.A.N. Club members.
The next phase of the campaign will roll out in mid-March, focusing on
Eastside Cannery Casino & Hotel´s non-gaming amenities including the
entertainment, nightlife, hotel rooms and restaurants. Adding to the fine
dining establishments at Eastside Cannery Casino & Hotel, the property will
launch the highly anticipated Cannery Row Buffet in March.
Cannery Casino Resorts, LLC, owns and operates the Cannery Casino & Hotel in
North Las Vegas; the Rampart Casino within the Resort in Summerlin, also
home of the J.W. Marriott Resort; and Eastside Cannery Casino & Hotel. The
company also owns and operates the Meadows Racetrack & Casino in Washington
County, PA. Cannery Casino Resorts can be reached at (702) 856-5300. The
specific property websites are as follows: Cannery Casino & Hotel and
Eastside Cannery Casino & Hotel, www.cannerycasinos.com; Rampart Casino,
www.rampartcasino.com. The Meadows Racetrack & Casino can be reached at
(724) 503-1200, (877) 824-5050, or by visiting www.meadowsgaming.com