Golden Gaming Expands New Golden Rewards Player Card Throughout Nevada
Las Vegas/Reno, Nev., Oct. 1, 2008 - Golden Gaming, Nevada's largest tavern
operator, introduces Golden Rewards, the all-new revolutionary player
rewards card, at each of the 44 tavern locations throughout Nevada.
Golden Rewards is the first player reward program in the tavern industry to
offer players complimentary dollars that can be redeemed for dining in
addition to a robust benefit package that includes free slot play, direct
mail incentives, exclusive access into concerts, special events, golf and
spa packages and much more. The program is designed to reward the casual and
sophisticated gambler alike and complement the quality and convenience of
their tavern experience.
Golden Rewards was first introduced to the Southern Nevada market on Sept. 1
of this year. The rewards program was implemented at the 36 PT's and three
Sierra Gold locations throughout Las Vegas, N. Las Vegas and Henderson.
Northern Nevada taverns include Sierra Gold, Sierra Junction, Sparky's
Sports Bar & Grill, Gold Bar Casino and the newest concept Sparky's
Roadhouse.
"We are excited to introduce the new Golden Rewards program to our valued
players across the state," said Christopher Abraham, vice president of
marketing for Golden Gaming. "Our advanced tracking and reward system
offers players a tailored selection of amenities and service that is
unmatched within the tavern market. The membership benefits and exclusivity
are sure to enhance the overall gaming experience for our players."
Golden Rewards is comprised of multiple tier levels, giving members the
advantage of indulging in a number of rewards at each tavern location and
obtaining access to high-profile events and services. Members are eligible
for four different levels within the players club - Bronze, Silver, Gold and
the ultra-exclusive, 24 Karat. Depending on the number of points earned per
player during each monthly period, certain incentives are available
including exclusive access to VIP parties, events and free concerts. As
members accumulate more points, they will receive free weekly play coupons
and complimentary meals. In addition, members may be awarded free birthday
points, daily multiple points, instant bonus cash and benefit from the
Golden Jackpot reward system.
Golden Gaming, Inc., along with its affiliate Golden Mardi Gras, Inc.,
operates three divisions: Golden Casino Group, consisting of the Golden
Mardi Gras Casino, Golden Gates Casino and Golden Gulch Casino in Black
Hawk, Colo., and the Pahrump Nugget Hotel & Casino in Pahrump, Nev.; Golden
Tavern Group, Nevada's largest tavern operator with 44 establishments; and
Golden Route Operations (G.R.O.), Nevada's third largest slot route operator
with more than 2,500 machines in more than 200 locations throughout the
state. Golden Tavern Group's Southern Nevada holdings include the flagship
Sierra Gold brand and PT's Entertainment Group locations divided into three
distinct brands; PT's Gold, PT's Place and PT's Pub. Golden Tavern Group
operates under several brands in Northern Nevada including Sierra Gold,
Sierra Junction, Sparky's Sports Bar & Grill, Gold Bar Casino and Sparky's
Roadhouse. Each location features the exclusive and proprietary Golden
Rewards player rewards program to its guests. Established in 2001, Golden
Gaming, Inc., employs more than 2,200 team members throughout Nevada and
Colorado and continues to position itself as a premier, diversified gaming
operator of casinos, taverns and gaming devices. For more information,
please visit www.goldengaminginc.com.