`B CONNECTED´ COMES TO DOWNTOWN LAS VEGAS
- New Players Card Links California, Fremont, Main Street to Boyd Gaming
Casinos Nationwide -
LAS VEGAS - October 1, 2008-Downtown Las Vegas regulars have long enjoyed
the ability to earn and redeem rewards at the California, Fremont and Main
Street Station with a single players card. Starting today, Boyd Gaming´s
downtown customers will be able to take those benefits across the Las Vegas
Valley and the country.
Boyd Gaming´s three downtown Las Vegas properties today launched "B
Connected," a consolidated players club program that unites the California,
Fremont and Main Street Station with Boyd Gaming-owned properties across the
country, including the Company´s four Las Vegas locals properties (The
Orleans, Suncoast, Sam´s Town and Gold Coast). B Connected replaces "Players
Gold," the card previously used by the three downtown properties; [all
benefits earned under Players Gold will automatically roll over into
customers´ new B Connected accounts.]
B Connected gives members the opportunity to earn and redeem points at Boyd
Gaming properties across the country with a single card, offering great
incentives for both slot and table game players. Cardholders will qualify
for one of three tiers (Ruby, Sapphire and Emerald), each offering an
increasingly attractive series of services and benefits.
"B Connected takes an already great players card to a whole new level," said
Paul Chakmak, Executive Vice President and Chief Operating Officer for Boyd
Gaming. "With one card, our Las Vegas regulars will be able to earn and
redeem benefits at both our downtown and our locals casinos. And while we
know many of our
Hawaiian customers make our downtown properties their home away from home,
we think they´ll welcome the
opportunity to be rewarded for their play at four additional Las Vegas
resorts, as well as our casinos across the country."
The launch of B Connected at the downtown Las Vegas properties marks the
final stage of the nationwide rollout of the program. In addition to the
three downtown Las Vegas properties, B Connected is available at six Boyd
Gaming casinos outside of Nevada: Delta Downs Racetrack Casino Hotel in
Vinton, La., Treasure Chest Casino in Kenner, La., Sam´s Town Shreveport
(La.), Sam´s Town Tunica (Miss.), Blue Chip Casino Hotel in Michigan City,
Ind., and Par-A-Dice Hotel Casino in East Peoria, Ill. B Connected is also
interchangeable with the Club Coast card used at Boyd Gaming´s Las Vegas
locals properties.
About Boyd Gaming
Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading
diversified owner and operator of 16 gaming entertainment properties located
in Nevada, New Jersey, Mississippi, Illinois, Indiana, and Louisiana. Boyd
Gaming press releases are available at www.prnewswire.com. Additional news
and information on Boyd Gaming can be found at www.boydgaming.com.