In a message dated 7/3/2004 11:31:58 AM Eastern Daylight Time,
anterozlv@aol.com writes:
These generic
coupon mailers to "resident" and "occupant" irritate me a bit. To promote anew customer base, the property is willing to give a level of coupons that
they
rarely give to their so-so players. So much for rewarding the loyal smaller"player" but let's offer good coupons to the unknown population ( i. e. 3x,
$10
for 500 points, quad bonus, etc.).
The marketing dept. calls it prospecting. It's done all the time.
Our marketing dept. has sent out 100,000 mailers this month each worth $20
in free play.
CF
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