Hoo boy! I could have this sucker absolutely DOMINATING the LV Strip
casino market in six months. All I'd have to do is offer REASONABLE
value, as opposed to the other Strip "megatoilets". To wit:
Comps are extended at a rate of 40% of "theo", meaning theoretical
loss, JUST LIKE TABLE GAMES. The theo assumes optimal play (just
like BJ and craps do), so the actual loss will usually exceed the
theo. You always know what your comp balance is by entering your
code into the slot card reader, or at kiosks scattered throughout
the casino. You can use comps by swiping your card at casino cash
registers, or by giving the card to your restaurant server.
Have four tiers (Gondolier, Grande, Grandissimo, Doge?) of slot club
benefits based on TOTAL LIFETIME THEO (NOT play). Have increasing
comp redemption discounts as a player advanced. Other perks, such as
preferential parking, restaurant and show line passes, etc. for the
higher levels.
VP selection:
ALL SORTS OF 99.8-100.1% games at ALL denominations: NSUD, LD, DB,
10/6 DDB, SA, etc. etc. etc.
FAST progressives with half of the "reduction" in the paytable put
back in onto the meter, such as 9/7 DB with a 1/2% meter
ALL TITO machines
Multi-line machines with paytables EQUAL to the best singleliners
Fullpay Multistrike (this game holds about six times as much as
it "should". so give 'em a good game)
Lots of "second tier" VP in all denoms: BP, DDB, JOB, UD, etc.
Plenty of multiline multidenom 15-line "goober" video slots named
after a TV show, comic strip, or board game
Lotsa 99% return dollar slots (and play them up)
Table games:
SINGLE ZERO roulette
Craps: 10x 0dds, hardways pay 10-1 and 8-1, field pays 3X on 2 and
12, no upfront vig on "buy" bets, $2 minimum ALL tables
BJ: Six deck shoes with autoshufflers (only AFTER shoe is depleted),
double after splits, S17, etc. Most tables limits $2-100, some
tables $25-500 but those tables you cannot take insurance, or double
after splits, and the cut-card is mid-shoe.
Infrastructure:
TEAR DOWN THE SHOPPING MALL. The revenue gained from rent isn't
worth the reduction in floor space. Use the space gained to improve
access from the parking lot (which really sucks at present).
AND NOW FOR A REALLY, REALLY RADICAL SUGGESTION
PAY THE DEALERS WHAT THEY'RE WORTH. Also the slot floorpeople,
change booth attendants, etc. etc. etc. I suggest a 50% across-the-
board increase in all casino pay scales. This would result in--guess
what? Attracting and retaining the best employees available!!
DIVIDE TOKES EQUALLY AMONG ALL CASINO EMPLOYEES. That hardworking
restroom attendant may have had just as much of a role in satisfying
the customer as the crap dealer who just paid off his hard eight
bet. This would also level the casino "hierarchy" so that EVERYONE
would receive the benefit of the hotel's prosperity. And speaking of
which: Make the issuance of company stock to employees an additional
employment benefit.
And lastly....PLAY ALL THIS UP. Tout the Venetian as the "new",
the "different" Strip property, with the "best gambling odds" and
the "happiest employees". Then sit back and watch the money roll in.
···
--- In vpFREE@yahoogroups.com, "vpFREE" <vpFREE@C...> wrote:
SCENARIO: You have just been hired as the Venetian
Casino Manager, with a three year contract, and will
have a free hand to run the casino.