A Comfortable Customer is a Happy Customer
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New Jean Scott Frugal Fridays Column
AMEN! Great Column. I sincerely hope that this reaches casino management
and is taken seriously. Perhaps we'll get lucky and a casino facilities
manager will respond and help us understand the challenges involved with
addressing the issues you've noted in this column.
I often wonder why casino management is willing to spend millions of dollars
on decor and amenities, but seemingly allocates only the minimum to
environmental and ergonomic details. It's one thing to get people to walk
in to a casino (the "ohhh, ahhh" factor), it's another to make a customer
out of them. I suspect there is a direct correlation between comfort and
time spent playing games. Anyone know of any research? Without financial
justification, improvement won't likely occur.
I would add one other issue with the VP screens. Often, the screen
print/graphics are out of focus and/or discolored. One would think with the
technology available today that a customer would be able to manually adjust
the screen print/graphics (as we can with the speed control on many
machines) to suit his/her individual needs. Actually cleaning the screens
once a day would be helpful, too :).
Comfort can be a major issue for the player. Having said that, I doubt any
informed players would be willing to sacrifice a good play (say, giving up a
100%+ ER play) for comfort. However, I don't see how the casino that offers
both can lose.
Thanks, again, for the column.
Rawhidetoo
ยทยทยท
on 9/18/03 10:08 PM, vp_FREE at vpFREE@Cox.net wrote:
A Comfortable Customer is a Happy Customer
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