Where should the distinction be drawn between low-, mid- and high-rollers?
In some cases it's more obvious than others but I'm curious what play habits
and levels define the different tiers.
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Low-, mid- and high-rollers
Jay Fenster wrote:
Where should the distinction be drawn between low-, mid- and
high-rollers? In some cases it's more obvious than others but I'm
curious what play habits and levels define the different tiers.
The distinction is largely arbitrary -- more to the point, there's
little practical value in the labelling. What's of importance is an
understanding of what various levels of play get you in benefits from
a particular casino.
In some casinos $10K of coin-in per day will receive a very strong
reception (think LV locals). In others, it takes $60K+ or more (think
Bellagio).
If I were to make a call on the divisions, I'd call a low-roller as
someone who is pretty much a quarter player and/or puts through $10K
or less coin-in daily.
A low mid-roller might entail $.50/$1 play, with daily coin-in falling
in the $20K-$30K range. A high mid-roller would likely be a solid
$1/$2 player, with daily coin-in in the $40K-$70K strata. Again, from
a practical sense, a couple who play on a single card might be ranked
according to their combined play.
A high-roller would likely be one who receives the strongest perks,
plays at the higher denoms and records coin-in in excess of $80K per day.
But again, these are arbitrary calls.
- Harry
Harry,
I think your concept is good; however, I think the definitions would vary by market. There's a huge difference between playing $10k/day on the LV strip vs in Laughlin or Reno. For $10k/day on the strip, I may get some decent mailers, but that's it. For the same amount of play in other markets, I get treated much, much better.
Additionally, I think there needs to be a way to incorporate annual coin-in.
I'm not sure how to do it, but it's an interesting question. I know it's one the casinos grapple with daily -- and they haven't figured it out yet either!
Lainie
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Harry Porter <harry.porter@verizon.net> wrote:
If I were to make a call on the divisions, I'd call a low-roller as
someone who is pretty much a quarter player and/or puts through $10K
or less coin-in daily.
A low mid-roller might entail $.50/$1 play, with daily coin-in falling
in the $20K-$30K range. A high mid-roller would likely be a solid
$1/$2 player, with daily coin-in in the $40K-$70K strata. Again, from
a practical sense, a couple who play on a single card might be ranked
according to their combined play.
A high-roller would likely be one who receives the strongest perks,
plays at the higher denoms and records coin-in in excess of $80K per day.
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A far as I know the first one to try to address these categories for video poker players was John Kelly and it was for a very practical reason. He described it this way in the introduction to the rankings in the famous Lodestone's Top 40:
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*Low-Rolling Visitor
Rates the casino for visitors who play less than $3000/day. Primary factors are $.05-$.25 VP inventory, ease of room and buffet comps, and likelihood of getting free-room offers.
Mid-Rolling Visitor
Rates the casino for visitors who play $3000-$15,000/day. Primary factors are $.25-$1 VP inventory, ease of room and food comps, and the quality of room offers.
High-Rolling Visitor
Rates the casino for visitors who play $15,000+/day. Ease of room and food comps are less of a factor here: you should be getting these automatically. Primary factors are $1+ VP inventory, cashback, ease of suite comps, quality of accommodations and upper end restaurants, and quality of room offers.*
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Note that this was written in the late nineties. John created these categories to help players find the venues that would reward them the most for their level of play. Obviously those numbers are different (higher) today and also one can divide the categories up into many more slices than this. In fact you can make as many categories as you wish. The information by marvele66 about the actual tier levels currently employed by casino indicates that at least some of the casinos have a double digit number of tiers.
There are no accurate overall definitions, but the John's idea is just as relevant today as it was then. One casino's minnows are another's rollers. We make up categories and definitions to help us deal it.
Thanks,
Skip
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