I was interested in reading about the changes in the Golden Nugget.
The new owners have an advertising campaign that is supposed to
attract those in the 20's and 30's age bracket. This seems to be the
trend in Las Vegas now-forget the older crowd that seems to have a
few dollars to spend, lets go after the younger crowd. This little
tidbit is from a Las Vegas Review article: "One element missing from
the new campaign is a mention of the Laughlin property. Rod Reber,
director of account services and a Brown & Partners partner, said the
owners for now hope to "ride the wave" of their Las Vegas campaign
before later developing a specific media message for the Colorado
River resort town, which he described as a "niche market." '
I just thought I might say hello to all the rest of you nichee people.