vpFREE2 Forums

Harrahs considers higher level card

Um...hate to contradict, but: At Harrah's KC, it IS
both. They have FP VP at the quarter AND dollar
levels and they have all the usual silly contests for
dumb prizes, too**. And that's in a very limited
market--four casinos in KC.

Other casinos should take note.

carlos

**So does Harrah's Prairie Band (north of Topeka). An
even MORE limited market!

--- "John F. Thomas, Jr., Esq."

···

<jfthomas3@comcast.net> wrote:

---------------------------------

What would you rather have... a sweatshirt or a

cooler that you

could buy at a dollar store... or a comped dinner

and cashback

while you're playing?

Why does it has to be one or the other? Who says it

can't be both?

Certainly not Showboat/Harrahs, cuz they DO give out

both.

Erm. It IS one or the other, because the corporation
has to make a decision
as to whether or not to allocate dollars to a
particular promotion....[etc]

Um...hate to contradict, but: At Harrah's KC, it IS
both. They have FP VP at the quarter AND dollar
levels and they have all the usual silly contests for
dumb prizes, too**. And that's in a very limited
market--four casinos in KC.

Apparently, they have a somewhat more astute manager than does Harrah's AC.

But I was specifically talking about allocating marketing dollars away from
actual comps and providing more stupid casino swag to try and make up for
it, which is exactly what Harrah's AC is doing.