Current gamblers need to look outside themselves.
think of an aunt or a cousin or someone other than yourselves
that currently does not go to a casino and why.
OK.... So this game is for all the people who never go to casinos.
I hope you realize this is the null set.
That would only change if this game somehow teleported grandma
out of her bible study AND got her to play
Marketing to people who are not currently interested in gambling
may be possible, but it will have little or nothing to do with a
video poker variant. Such things are much broader in scope and
rarely have anything to do with the games themselves.
Getting more people in the casinos is probably never going to be the
job of a game designer. His or her job is to create games that
EXISTING casino patrons will play and will play more. He should be
cautions about creating games (especially video poker games) with a
very high house return.
This segment is not interested in gambling as it exists today.
Poker created new players. Although it existed, the TV and internet
brought it into awareness as if it were new. But that was a cultural
phenomenon of a grand scale.
My hypothesis is that this segment would respond to
a different type of gambling.
Maybe, but this is like comparing two similar breeds of dogs, not
like a "different type of gambling". If this, or any other video
poker variant succeeds, it will do so because EXISTING players like
it. In Japan there is a game called Pachinko. That is more like
a different type of gambling. And who knows, maybe that will be
the wave of the future.
removes the lows but protects the highs. You can still win the
jackpot with the same
frequency as with standard play but you are protected from having
your entertainment
budget wiped out in less than 10 minutes.
Actually, the gambling budget usually lasts MUCH longer on a game
with a decent return. Most often your money goes a long way playing a
game like 9/6 JOB. It is not unusual to put in $50 on quarter JOB and
play an hour and walk away ever or close to it. On your game, that
same $50 would usually be gone before the hour was up.
It is IGT's job to launch the GP option on multiple games formats
(Poker, Slots, tables) and provide the casino marketing group with
tools such as GP tickets
and all inclusive property packages and offer it to casinos to test
this radical and
disruptive innovation.
Used in this way, it is, ultimately, a ruse to get
people to think they are getting value when, in fact, they are
getting screwed. People figure these things out. When they do,
they resent the companies that do them. Even as a promotional
vehicle, this is likely to do little more than create angst.
By the way....
"radical and disruptive innovation"
Somebody get me a barf bag.
I wonder if this was actually published.
Good ideas speak for themselves and do not need such pablum.
One more point. GP and standard play are not mutually exclusive. GP
is an option on your
favorite games. if you don't like it, don't play. When you go to a
restaurant you can pay
with cash or credit card. If i think credit cards are stupid and
charge rdiuclous interest
rates, then i can pay with cash.
I disagree. Sheep don't like getting killed. More importantly,
they tend to stay dead.
Metrics for GP success are not about WPU. It is not about the game.
the game is just a
means to an end. The end being casinos offering peak and off-peak
pricing on GP
sessions (yield management) for when their casino asset is
underutilized.
I think I need a higher pair of boots, or at least a BS degree.
It is about
adding GP gaming tickets to rooms, spas, dining,
entertainment offerings so they can
grow their entire property.
This already exists. It is called a match play or free play or
a free buffet when you sign up for the player's club. I know one
thing.... If I get an offer for $100 free play and when I arrive at
the casino I find out it is one of these, I will be PISSED OFF.
I will feel like I have been misled. And I will be right. At best
this devolves into a clever scam for the clueless who are too
stupid to realize the actual value of what they are getting.
Useful in the short term...... maybe, but I'd bet against it.
Good for long term business... no way.
I believe expanding this into other parts of the casino is a very
bad idea. But your are right about one thing, it may very well
prove to be disruptive.
But then I thought 6 to 5 blackjack would fail miserably
and would annoy players so much that they would play elsewhere.
Quad Zilla.