Sept. 29, 2010
GOLDEN ROUTE OPERATIONS LAUNCH SIEGEL SLOT CLUB
LAS VEGAS - Golden Route Operations, a subsidiary of Golden
Gaming, Inc., will launch a new combined slot player´s club
in October for the Gold Spike Hotel & Casino and Siegel
Slots & Suites in Las Vegas.
The new "Siegel´s Club" will introduce a new player´s card
to combine slot points from both properties, allowing guests
to earn comps and special offers based on their total slot
play at both casinos.
"This is an incredible, groundbreaking way to reward our
customers for their loyalty," says Stephen Siegel, founder
and CEO of The Siegel Group. "We want every customer to
know how important they are to us. Our customers have asked
for this and we are delivering."
The club is planned to begin Friday, Oct. 1 at the Gold
Spike and mid-October at Siegel Slots & Suites.
"We´re looking forward to the launch of this new player´s
club for Gold Spike and Siegel Slots guests," said
Christopher Abraham, vice president of marketing for Golden
Gaming, Inc. "A new combined slot player´s club is the
perfect way to reach new and existing guests, not only to
provide more offers, but also to continue driving traffic to
the casinos."
Golden Route Operations recently began managing The Siegel
Group Nevada, Inc.´s gaming operations in Las Vegas,
including the Gold Spike Hotel & Casino, Siegel Slots &
Suites, Rumor Resort and The Resort on Mount Charleston.
The operation includes more than 460 slot machines and four
table games throughout the properties, as well as the
utilization of 100 Golden Route Operations team members.
"This new player´s club is a great addition to these Siegel
properties," said Chris Trout, general manager of the casino
operations for GRO. "With `Siegel´s Club,´ we´ll be able to
provide a better, more rewarding overall guest experience in
the casinos. We´re planning on making this the coolest slot
club to hit downtown."
The "Siegel´s Club" will also offer a new 10-for-10 signup
promotion, where a guest´s first 10 slot points will earn
them $10 cash. The new slot club will also host parties at
the properties to promote its launch and highlight the
benefits of joining "Siegel´s Club." As the program
progresses, guests will redeem points for more offerings
across the properties, including dining and hotel stays.
"It´s these types of additions, like the `Siegel´s Club´ by
Golden Route Operations that will ensure continued success
at The Siegel Group properties," added Abraham. "We´re
confident these capabilities GRO brings to the table will
enhance the guest experience and allow us to market more
effectively. It´s a win-win program that we´re certain will
be very welcomed."
Golden Gaming´s Golden Route Operations division operates in
more than 200 gaming properties throughout Las Vegas and
Reno, Nev. and is responsible for more than 2,500 slot
machines within those properties. It works closely with the
property owners to maximize gaming revenue, while offering
expertise, service and support of gaming operations, as well
as an unmatched level of gaming accountability, analysis and
reporting, providing route partners the most powerful gaming
tracking tool in the industry.
For more information on Golden Gaming, visit
www.goldengaminginc.com. For more information on The Siegel
Group, visit www.siegelcompanies.com.
ABOUT GOLDEN GAMING, INC.
Golden Gaming, Inc. operates three divisions: Golden Casino
Group, consisting of the Golden Mardi Gras Casino, Golden
Gates Casino and Golden Gulch Casino in Black Hawk, Colo.,
and the Pahrump Nugget Hotel & Casino in Pahrump, Nev.;
Golden Tavern Group, Nevada's largest tavern operator with
more than 40 establishments; and Golden Route Operations,
Nevada's third largest slot route operator with more than
2,500 machines in more than 200 locations throughout the
state. Golden Tavern Group´s Southern Nevada holdings
include the flagship Sierra Gold brand and PT´s
Entertainment Group locations divided into three distinct
brands; PT´s Gold, PT´s Place and PT´s Pub. Golden Tavern
Group operates under several brands in Northern Nevada
including Sierra Gold, Sierra Junction, Sparky´s Sports Bar
& Grill, and Gold Bar Casino. Each location features the
exclusive and proprietary Golden Rewards player rewards
program to its guests. Established in 2001, Golden Gaming,
Inc. employs more than 2,200 team members throughout Nevada
and Colorado and continues to position itself as a premier,
diversified gaming operator of casinos, taverns and gaming
devices. For more information, please visit
www.goldengaminginc.com.
ABOUT THE SIEGEL GROUP NEVADA, INC.
The Siegel Group is the commercial real estate investment
and business development company founded by Stephen Siegel
with offices in Las Vegas and Studio City, Calif.,
specializing in acquisition, disposition and development of
under-performing, valued-added real estate and businesses
with significant upside potential. The company´s extensive
expertise in the areas of business development,
operations/management, finance, marketing, branding,
leasing, renovation, design, entitlements, construction and
redevelopment enable The Siegel Group to elicit an
operational turnaround on assets it acquires including a
variety of businesses and a commercial real estate portfolio
comprised of multi-residential apartment complexes,
extended-stay properties, boutique resorts, hotel-casinos,
retail, offices, automotive, restaurants, bars and
nightclubs. The Siegel Group actively seeks new investments
and joint-venture opportunities with upside potential. For
more information on The Siegel Group and its affiliates, go
to www.siegelcompanies.com.
MEDIA CONTACT
Justin McVay
Golden Gaming Public Relations
6595 S Jones Blvd
Las Vegas, Nevada 89118
justin.mcvay@goldengaminginc.com