Obviously I'm taking liberties and playing with the word discrimination.
If some players get High Flyer mailers for 125,000 points in three months as
outlined in the slot club brochure and some don't, for the same amount of
play, isn't that discrimination?
As a software developer who used to work for many of the Fortune 500s, I
think this the exact opposite of discrimination. I think a lot of this
comes down to database entries, which aren't so much discriminatory, but
profile based on certain marketing campaigns. It takes way, way too much
energy for the floor personal to flag a specific person from a single promo.
It's more likely that the marketing guy in a completely different department
who never enters the casino proper who may even live in an entirely
different state is defining a comparative marketing promo that is sent to
your buddy down the street and you get missed.
My husband and I often get the same mailers. Sometimes just one of us and
sometimes a friend gets it and we don't. It's not something we take
personally. Partly because we're all computer dorks, partly because
marketing mailers often get lost by our stellar mail system and because
technology is a bitch when defined by humans.
Consider that factors such as mailing address's geographic distance from the
casino, time since last visit, play though since last visit, number of
visits to the casino, average coin-through, etc. are all selection criteria.
AND then consider that when setting up a marketing campaign are almost
always set up as scientific experiments to figure out what type cheese
motivates the mouse so now the computers may randomly assign you to the
"really cool offer" group, a control group, or the "mediocre-I can't believe
you wasted the postal" offer group.
That's just business. And ironically being a piece of data in a computer
becomes the most fair but feels crappy when Joe down the street gets the 5x
points, $100 in Freeplay, and steak dinner and you get offered the cheesy
$1.25/unit teddy bear only after you push at least $30,000 coin-in.
Now, if the casino sends you a specific offer or advertises a specific
program, you play and they don't honor it. That's fraud on a number of
different levels. But even then, you need to do your homework ahead of time
to make sure that you didn't interpret the offer incorrectly.
