I received this press release today. May be of some interest to list
members.
Regards,
Scot
New Caesars Entertainment MasterCard
from Juniper Bank leads the
charge with expanded customer rewards
Las Vegas and Wilmington, Del., December 8, 2003 - The new Caesars
Entertainment MasterCard debuts today, offering expanded rewards to
loyal customers of Caesars, Bally's, Paris, Flamingo and Grand Casinos
resorts.
The Caesars-branded MasterCard will be issued by Juniper Bank, a leading
full-service credit card issuer, based in Wilmington, Delaware, in
cooperation with Park Place Entertainment Corporation, one of the
world's leading gaming companies. On January 6, 2004, Park Place
officially will change its name to Caesars Entertainment, Inc.
The Caesars Entertainment MasterCard substantially expands the power of
the company's Connection Card customer loyalty program by offering
consumers the opportunity to earn "comp dollars" each time they use
their new credit card.
Comp dollars earned with the Caesars Entertainment MasterCard can be
used to pay for hotel rooms, dining, show tickets, spa services, golf
tee times and other amenities at 15 domestic casino resorts. These
resorts are located in Atlantic City, Las Vegas, the Mississippi Gulf
Coast, the northern Mississippi-Memphis market, the southern
Indiana-Louisville market, northern Nevada, New Orleans, Louisiana, and
Laughlin, Nevada.
Cardholders using the Caesars Entertainment MasterCard will:
* Earn 10 comp dollars the first time they use the card.
* Earn a one percent comp dollar credit for any purchases made
with the card.
* Be able to use their comp dollars at 15 of the company's
domestic resorts.
The Caesars MasterCard will feature a zero percent introductory rate on
balance transfers for six months and a 12.99 percent variable APR
thereafter. There is no annual fee.
Through the gaming resort company's existing "Connection Card" loyalty
program, guests earn a bank of comp dollars that can be spent like cash
to purchase hotel, restaurant, entertainment and retail privileges at 15
domestic Caesars, Bally's, Paris, Flamingo and Grand Casinos resorts.
Members earn rewards through slot machine and table game play, as well
as through hotel cash folio charges.
Connection Card members who use their Caesars MasterCard to pay for a
hotel stay at a participating property will receive the one percent
credit in comp dollars, in addition to the three percent hotel rewards
benefit the Connection Card program currently offers. (Some Connection
Card benefits differ and may vary by property).
"We were the first major casino company to include hotel rewards in our
customer loyalty program," said Steve Rosen, the company's senior vice
president for marketing. "Now, we've expanded those rewards so that the
23.5 million members of the Connection Card program can earn comp
dollars wherever they are, whenever they want. They can do all their
holiday shopping and use their rewards to enjoy a Vegas getaway this
winter."
The Caesars Entertainment MasterCard is a joint venture of Park Place
Entertainment and Juniper Bank, both of whom are recognized leaders in
consumer relationship marketing. In 2003, Park Place earned top honors
for delivering the best online customer experience in the casino resort
industry, and was named "Best Web Site" in the gaming industry by the
American Gaming Association. Juniper recently won the International
Silver ECHO Award for a direct marketing campaign targeting prospective
credit card users.
"We selected Juniper Bank as our financial services partner because of
Juniper's demonstrated commitment to superior customer care and their
proven ability to engage consumers through innovative marketing," said
Rosen. "The new Caesars MasterCard is an important step in our programs
designed to win and retain customer loyalty."
"Park Place is the recognized leader in the travel and entertainment
industry and we are looking forward to enabling more rewards to its
loyal customers," said Richard Vague, CEO of Juniper Bank. "Juniper is
focused solely on building highly customized loyalty programs that
ensure our partners' most important and valued customers are generously
rewarded."
The following resorts are participating in the Connection Card comp
dollar program:
Las Vegas, Nevada Atlantic
City, New Jersey
Bally's Las Vegas Bally's
Atlantic City
Caesars Palace Caesars Atlantic
City
Flamingo Las Vegas
Paris Las Vegas
Northern Nevada
Mississippi Gulf Coast
Caesars, Lake Tahoe Grand Casino
Biloxi
Grand
Casino Gulfport
New Orleans, Louisiana Bridgeport, Indiana
Bally's Casino New Orleans Caesars Indiana
Tunica, Mississippi
Laughlin, Nevada
Bally's Tunica Flamingo Laughlin
Grand Casino Tunica
Sheraton Tunica
About Park Place Entertainment
Park Place Entertainment Corporation (NYSE: PPE) is one of the world's
leading gaming companies. Park Place owns, manages or has an interest in
29 gaming properties operating under the Caesars, Bally's, Flamingo,
Grand Casinos, Hilton and Paris brand names with a total of
approximately two million square feet of gaming space, 29,000 hotel
rooms and 54,000 employees worldwide. The company plans to change its
name to Caesars Entertainment, Inc., effective on January 6, 2004.
Additional information on Park Place Entertainment can be accessed
through the company's web site at www.parkplace.com.
About Juniper Bank
Juniper Bank is a privately held, leading full-service credit card
issuer backed by CIBC. Headquartered in Wilmington, Delaware, Juniper
Bank has more than $1.3B in receivables and has grown to the 20th
largest credit card issuer in less than four years. For more information
about partnership opportunities with Juniper Bank, please contact
Juniper at partners@juniper.com. Additional information about the
company and its products and services can be found at www.juniper.com.
"Juniper" is a trademark of Juniper Bank.
NOTE: This press release contains "forward-looking statements" within
the meaning of the federal securities law, which are intended to qualify
for the safe harbor from liability provided thereunder. All statements
which are not historical statements of fact are "forward-looking
statements" for purposes of these provisions and are subject to numerous
risks and uncertainties that could cause actual results to differ
materially from those expressed or implied in the forward-looking
statements. Forward-looking statements include statements regarding
future utilization of the programs detailed in this release and
statements of management's plans, objectives or expectations of future
performance. Additional information concerning potential risk factors
that could affect the company's future performance are described from
time to time in the company's reports filed with the Securities and
Exchange Commission, including the company's Annual Report on Form 10-K
for the year ended December 31, 2002 and Quarterly Reports on Form 10-Q
for the quarters ended March 31, 2003, June 30, 2003 and September 30,
2003. The reports may be viewed free of charge at the following
website: www.sec.gov <http://www.sec.gov/> . The company undertakes no
obligation to publicly update any forward-looking statement, whether as
a result of new information, future events, or otherwise.
···
___________________________________
Stacy Solovey
Senior Public Relations Manager - Western Region
Park Place Entertainment
Ph: 702-731-7314
Fx: 702-731-7331
Cell: 702-591-6957
soloveys@parkplace.com
Bally's / Caesars / Flamingo /
Grand / Hilton / Paris Las Vegas
**********************************************************************
CONFIDENTIALITY NOTICE: This e-mail message including
attachments, if any, is intended only for the person or entity to
which it is addressed and may contain confidential and/or
privileged material. Any unauthorized review, use, disclosure
or distribution is prohibited.
If you are not the intended recipient, please contact
SoloveyS@parkplace.com by replying to this e-mail and destroy all copies
of the original message. If you are the intended recipient but do
not wish to receive communications through this medium, please
do advise SoloveyS@parkplace.com immediately.
**********************************************************************
[Non-text portions of this message have been removed]