BOYD GAMING'S 'B CONNECTED MOBILE' COMES TO ANDROID, IPAD
-- App Solidifies Company's Leadership in Mobile Technology
LAS VEGAS - NOVEMBER 17, 2010 - Furthering its
industry-leading position in mobile technology, Boyd Gaming
Corporation (NYSE: BYD) today announced the launch of B
Connected Mobile for Android and the iPad - an application
that provides personalized, up-to-the-minute offers and
information directly to a customer's mobile device.
B Connected Mobile is the smartphone extension of B
Connected Online, Boyd Gaming's online community of nearly
half a million registered users. It is the first
multi-property, loyalty program-based application of its
kind available on three mobile platforms - iPhone, Android
and iPad - making the tool accessible to a wide range of
Boyd Gaming customers. (A Blackberry version is now under
development, and will be available early next year.)
Paul Chakmak, Executive Vice President and Chief Operating
Officer of Boyd Gaming, said, "B Connected Mobile stands out
for its ease of use, breadth of information and broad
compatibility. But what makes it truly unique is
personalization. Based on your personal preferences, B
Connected Mobile supplies you with individually tailored
special offers, as well as the latest information from your
favorite Boyd Gaming properties. It provides our customers
with valuable information both before and during their
visit, helping them get the most out of their entertainment
experience."
The latest versions of B Connected Mobile introduce a number
of useful new features, including:
- Greater personalization -- customers can now designate
their preferences, allowing the app to be tailored to the
individual needs and interests of the user.
- Better communication -- the app can now send host and
property messages directly to customers' mobile devices,
giving customers up-to-the-minute, personalized offers.
- Improved booking engine -- B Connected Mobile now provides
customers access to the best rates available on hotel rooms.
Other existing features include: instant access to event
information, schedules and special offers; "Locate Me," a
service that provides real-time information updates when a
customer arrives at a property; Slot Search, a tool that
helps customers find their favorite machines on our casino
floors; and the ability to track B Connected point balances
in real time.
To view a demonstration of how the B Connected Mobile app
works, or to download the Android app, visit:
www.bconnectedmobileapp.com. iPhone and iPad customers can
download the app at the Apple App Store. All versions of B
Connected Mobile are free.
B Connected membership is not required to use the 'B
Connected Mobile' app; however, the benefit of membership
unlocks many of the app's features. B Connected membership
is free and available at 13 Boyd Gaming properties: Gold
Coast, The Orleans, Sam's Town, Suncoast, California,
Fremont and Main Street Station in Las Vegas; Blue Chip in
Michigan City, Indiana; Par-A-Dice in East Peoria, Illinois;
Sam's Town in Tunica, Mississippi; Treasure Chest in Kenner,
Louisiana; Delta Downs in Vinton, Louisiana; and Sam's Town
in Shreveport, Louisiana.
Membership in B Connected is available only to persons 21
and older.
About Boyd Gaming
Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE:
BYD) is a leading diversified owner and operator of 16
gaming entertainment properties located in Nevada, New
Jersey, Mississippi, Illinois, Indiana, and Louisiana. Boyd
Gaming press releases are available at www.prnewswire.com.
Additional news and information on Boyd Gaming can be found
at www.boydgaming.com.