The $38 sale was yesterday. DING! sales only last on a given day for a few hours, then disappear.
If you go to the www.southwest.com home page you'll see:
"Sign up for exclusive savings DING" in the center near the bottom of the page.
After clicking and downloading the application you register and select the airports (up to 10) about which you wish to be informed as sales occur. Every day the list changes and so do the airports (and prices). Pay close attention to when they say the sale ends. If it says 7PM Central Time you need to have your reservation confirmed by that time. Otherwise, you will get a message saying "sale ended" and face much higher prices.
Las Vegas FREQUENTLY appears on DING! and you can save a bundle if you watch for the sales. I check from the office and home since I couldn't install DING! on my cell phone, but you may have better luck.
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--- In vpFREE@yahoogroups.com, "Robert Levine" <stuckinvegas@...> wrote:
What is their Ding application.I got an email from them ANNOUNCING $49 fares for three days. I booked a friend of mine from Chicago to San Diego for $120 July 9th.