FOR IMMEDIATE RELEASE
April 1, 2005
BARRICK GAMING ANOUNCES
INNOVATIVE OFFERINGS
FOR HISPANIC COMMUNITY
Plaza Hotel and Casino will host first phase starting in April
DOWNTOWN LAS VEGAS--Barrick Gaming has announced plans to develop
unique entertainment offerings to appeal to Las Vegas' vast Hispanic
community. The first phase of Barrick's plans will take place at the
Plaza Hotel and Casino in Downtown Las Vegas with innovative nightlife,
sports betting and food and beverage offerings. The company will also
host a series of community events in order to broaden the scope of
Barrick's commitment to Las Vegas Latinos.
"The Hispanic community is the fastest growing sector of residents in
Las Vegas," said Stephen Crystal, president and co-founder of Barrick
Gaming. "Right now the scope of entertainment offerings is limited for
the many cultures and origins of Hispanics; and we are looking forward
to broadening our plans to appeal to this audience."
The first phase of the initiative will be completed in April starting
with the Plaza Race & Sports Book; where soccer games will become a
prominent component of viewing and wagering options. The second; a
nightlife event at the Plaza's glass-domed Center Stage featuring DJs
and live music playing an array of music from salsa to Latin pop will
be held every Saturday night. The event has been titled "Escandalos."
Barrick Gaming will also continue to host "Planet Energy" events with
Super Estrella on a monthly basis at the Plaza's rooftop pool deck on a
monthly basis during the warmer months as they initiated last summer.
The first event will be held in May.
Other initiatives, such as a new gaming pit with Hispanic themed slot
machines, a selection of snacks for sports bettors including Cuban
sandwiches, green chile and other traditional selections, Spanish
speaking blackjack dealers, and boxing and other sporting events are
planned to launch this spring.
Additionally, Barrick Gaming will support such community organizations
such as the Las Vegas Latin Chamber of Commerce, The Citizens Group
Project, the US Hispanic Chamber of Commerce, the Latino Coalition and
MAPA (Mexican American Political Association), for which Barrick will
host their awards dinner on June 3.
Barrick Gaming is now working on long term plans to broaden their scope
of offerings for the Hispanic community including the development of a
play club, complete with entertainment offerings, paycheck cashing
programs, a Spanish language website and has exciting plans to develop
an entire hotel-casino themed with Hispanic cultural entertaining, food
and beverage, and wagering offerings.
Barrick Gaming (www.barrickgamingcorp.com) was founded by Crystal and
his partner, D.W. Barrick, to redevelop and build multi-jurisdictional
gaming and entertainment properties that offer quality and value.
Barrick Gaming purchased the Plaza, Vegas Club, Western and Gold Spike
Hotel-Casinos in March 2004 as the first step in the company's strategy
redevelop and build new gaming and entertainment properties. Barrick
Gaming's hotel-casinos offer an array of classic and innovative table
games and slot machines, two gourmet restaurants, including the famed
glass-domed Center Stage, dynamic entertainment and sporting events and
an array of amenities. Guests may call the Plaza
(www.plazahotelcasino.com) at (702) 386-2110 or (800) 634-6575 to
request more information and/or hotel reservations at any of the
properties.