Arizona Charlie's Press Release
Arizona Charlie's Decatur and Arizona Charlie's Boulder Launch
Ultimate Action Cash Rewards Program
Loyal Players Can Earn Up to $250 in Cash Back Each Week Guaranteed
July 7, 2003- Las Vegas- Arizona Charlie's Decatur and Arizona Charlie's Boulder have launched Ultimate
Action Cash, a customer loyalty enhancement to the Ultimate Rewards Club that will allow loyal players to earn
up to $250 in cash back each week, announced Arizona Charlie's officials.
"Ultimate Action Cash is a fantastic new player loyalty program. We are committed to rewarding over 500%
more in cash to each of our Ultimate Rewards Club members in exchange for more of their casino trips to
Arizona Charlie's Decatur and Boulder. Ultimate Action Cash rewards player loyalty far greater than any other
casino in the local's gaming market," said Ron Lurie, executive vice president and general manager for Arizona
Charlie's Decatur.
Ultimate Action Cash was designed for real players who want real cash rewards for their loyal slot and video
poker play. Ultimate Action Cash uses "Action Cash Points" to determine weekly cash reward levels. Beginning
Monday, July 7 Action Points are earned during a seven-day qualifying period that begins on Mondays at 3:01
a.m. and ends the following Sunday at 11:59 p.m.
The Action Cash Points earned each calendar week will determine the amount of Cash Back that players will
receive the next week.
The Ultimate Action Cash Rewards schedule is as follows:
Earn 1,000 Points This Week and Receive a Total of $25 Cash Next Week ($5 each day, Mon. thru Fri.)
Earn 5,000 Points This Week and Receive a Total of $75 Cash Next Week ($15 each day, Mon. thru Fri.)
Earn 10,000 Points This Week and Receive a Total of $125 Cash Next Week ($25 each day, Mon. thru Fri.)
Earn 20,000 Points This Week and Receive a Total of $250 Cash Next Week ($50 each day, Mon. thru Fri.)
Ultimate Rewards Players can redeem their Action Cash by simply swiping their cards at the designated kiosk.
The kiosk will recognize the player and distribute a voucher redeemable at the main cage of the property where
the points were earned. Action Cash expires at midnight of each validation day.
Ultimate Action Cash will replace the existing Ultimate Rewards Club cash back program for slot and video
poker play. The existing program offered Ultimate Reward Club members $1 in cash for every 500 points
earned. Action Cash will offer over 500% more cash than the existing cash back program when players take the
time to visit the property each day their Action Cash is available. Also, Ultimate Action Cash improves on the
Ultimate Rewards program by allowing members to earn more in one day than they could in one week with the
previous Ultimate Rewards Club cash back program. Ultimate Action Cash rules and information are currently
available at the Arizona Charlie's Decatur and Arizona Charlie's Boulder Ultimate Rewards Centers.